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Skoda, if it aint broke don't fix it.Incrimental changes for improvements is fine.Most of all, listen to Customer feedback on products.
I agree with keithmorris6 . Don't make a mess of what works. Don't spend loads of money on fancy showrooms that cost money. Why? Because I as a Skoda buyer then have to pay for them in higher prices. What on earth is the point of a new badge? Keep your value for money.
Keep your practicality above all else. The cabin is the most comfortable I have ever had, has controls placed where I can see and reach them, and has so many useful compartments, cup and bottle and sunglasses holders.
Don't keep making your cars bigger - the Octavia is an ideal size for me. If I want bigger I go for a Superb.
What would be great is bringing in enhancements, like the VW electronic handbrake, and power and economy improvements, and making DSG for the same price as manual.