World’s largest Rolls Royce dealership opens in Abu Dhabi

Goodwood firm goes big with new Abu Dhabi dealership which takes title as world's biggest Rolls Royce showroom.

Auto Express Car Reviews

By Tom Phillips

29th March 2011

It’s the dealership with a difference! Rolls Royce is celebrating the opening of its largest showroom in the Umm Al Nar area of Abu Dhabi in the United Arab Emirates.

The momentous opening was marked with an appearance by Rolls Royce CEO, Torsten Müller-Ötvös, who also unveiled one of 100 special edition Spirit of Ecstasy Centenary Collection Phantom Drophead Coupés which are expected to be very popular in the Middle East region.

Measuring 900 square metres, the dealership has space to display five cars, while prospective owners can also enjoy a drink at the in-store coffee bar.

There’s also a dedicated “customer configuration lounge” which includes colour and trim samples for buyers to spec up their dream Roller.

The Middle East region is a very important market for Rolls Royce as it accounts for 15 per cent of sales. The firm has invested heavily in improving its dealer network in the region.

For an alternative review of the latest Rolls-Royce Phantom visit our sister site carbuyer.co.uk

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1 Comment

Hardley suprising.

Not suprising this, seeing as they are only paying @ 30p a litre at the pump!
The rest of us struggle to run basic cars while the producers can afford such as this, dont know exactly what the mark up is on their exported fuel but Mr Taxman has a lot to answer for.

By 1HARVEY2 on 1 April, 2011, 11:08am

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