Ferrari announces 'Tailor Made' service

Owners looking to make their Ferrari a little more exclusive will soon be catered for by a ‘Tailor Made’ programme.

The new service will be unveiled at the Frankfurt Motor Show in September, and will offer buyers almost unlimited customisation. A statement from Ferrari said: “This innovative programme enables clients to create an individual car, using exclusive and unique materials, colour and trim with the support of a dedicated team, as if it were a bespoke suit.”

At an internal dealer meeting, Ferrari showcased examples of what was possible, including a matt blue California complete with matching alloy wheels and a denim and leather interior. This one-off example belongs to Lapo Elkann, manager of brand promotion at Fiat.

Ferrari also displayed images of a 458 Italia complete with bright orange leather seats, as well as an FF finished in the famous white and blue of John Surtees’ 1964 Formula One championship-winning car.

Porsche and Bentley offer similar programmes, allowing drivers to specify unique paint jobs and interior trim colours.

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