This is the new Volvo V30 - a five-door hatchback that finally gives the C30 a bigger and more practical brother. It opens the door to a huge boost in sales, allowing Volvo to compete with five-door versions of the VW Golf and Ford Focus as well as premium cars such as the new BMW 1 Series, new Mercedes A Class and upcoming Audi A3 Sportback.
The prototype was caught testing in Sweden and despite its heavy disguise, you can clearly make out the Volvo badge on the grille and a front end that's influenced by the S60 saloon. At the rear is a practical tall roofline, which should give decent headroom for rear passengers. It will be marked out by neat LED lights.
Under the skin is a modified S60 front-wheel drive platform, which will make the V30 larger than the C30 with a longer wheelbase for extra rear space. Engines will be carried over from the C30 and S60 and will include 1.6-litre turbocharged petrol and diesels. A low-emission start-stop DRIVe model with sub-100g/km CO2 emissions is a definite.
The new five-door will make its debut at the Geneva Motor Show in March next year before going on sale in the middle of 2012 with a starting price tag of around £18,000. Expect it to be loaded with the latest safety kit including low-speed crash mitigation and blind spot warning systems.
At the moment, although it is internally dubbed V30, a name for the new model has not been signed off and it could be called something else entirely. The three-door C30, which was facelifted around 18 months ago, will continue to be available alongside the new five-door model. No hybrids are planned, as the first petrol-electric Volvo will be the V60 Plug-In Hybrid due in 2012.
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...it's very hard to make out the shape. The rear glass slopes back quite a bit, which may compromise rear headroom. The 'coke bottle' side profile isn't bad, though. If it's well screwed together and keenly priced, then it's another serious contender. But it's wading into a tough sector, in tough times...
I love the Golf, but Volkswagen is going to have to move the game on abit more with the Mk7 Golf, with all these new manufacturers stepping into the segment such as Mercedes and the new A class, Volvo and the "V30", and the hybrid Lexus CT, and with companies such as Alfa Romeo and Hyundai stepping up there game with the Giulietta and the upcoming i30.. although i have no doubt Volkswagen will step up to the plate
This car is about two years late - replacement of the fast-tiring S40/V50 can't come soon enough. I think Volvo will continue to lose sales to Ford, VW, Honda, etc. if the price of the base model is as high as £18,000. I have a 2005 S40 and love my car, but I can get a new Focus or Golf for £3,000+ less. Sadly, I think Volvo has rather lost its way over the last decade.
With a starting price in the £18,000 I hope Volvo has given the new car a decent dash. Something modern looking, that when you are sitting in it, it doesn't say or look as if it was bought at a Ikea sale, as the present C30 dash with that stupid floating centre panel does.