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Dodge Takes Bull By Horns!

03rd February 2004

Red Bull is the drink that gives you wings - and Chrysler bosses hope it will help new-to-Europe brand Dodge lift off in the sales charts. Marketing boss Thomas Hausch said he'd be looking outside the car industry for inspiration on launching Dodge here, and picked out the energy drink. "We need to see what makes products trendy," he told us. MINI was another firm he mentioned - which is ironic as it and Red Bull have worked together before.

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