25th February 2004

Instead, the model, out later this year, will be called the Land Rover LR3. However, the number 3 will also grace UK cars - it will be known as Discovery 3. A spokesman said: "The Range Rover was the main product when we came to the States, so buyers think of it as a brand on its own, and regard Discovery as a Range Rover model name.
"Now we sell the Freelander in the US, it's vital we increase exposure of the Land Rover name - so the Disco's emphasis will be on the brand."

Meanwhile, the firm has unveiled three limited-edition run-out versions of the current Discovery. The Pursuit, Landmark and ES Premium LE will hit showrooms in early March, with prices to be announced shortly.

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