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Auto Express Car Reviews
Lotus' Name Plea
Building desirable cars is one thing, but giving them the right name is something else.
25th March 2004
Just ask Lotus - the firm has invited members of its owners' club to suggest new badges for future models. Following company tradition, bosses are after words beginning with the letter E, in the spirit of vehicles such as the Elise (image), Esprit and Exige.
A Lotus spokesman said: "We're not running out of names to use, but this gives enthusiasts the opportunity to have some input."
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