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Auto Express Car Reviews
Jaguar Pulls Plug On Daimler
The oldest car maker in Britain has been killed off after 108 years, and bosses at Jaguar have confirmed the Daimler brand stands little chance of a revival.
29th March 2004
When the latest XJ was unveiled last year, a replacement for the Daimler Super V8 was missing from the range. Now it has been revealed that there isn't going to be one.
The Daimler & Lanchester Owners' Club - which ironically has Ford's global chairman Nick Scheele as patron - is bemused by the decision. "It's very sad," said director Lionel Morris. "We thought there would be a new model to come." Barry Littlewood, chief executive of the Coventry Transport Museum, also expressed dismay. "We're disappointed it has been dropped. Early Daimler cars are part of West Midlands heritage."
The marque was acquired by Jaguar in 1960. The last unique model was the DS420 limousine, axed in 1992, although the Corsica concept was built in 1996 to cel ebrate Daimler's centenary.
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