When Land Rover booked up all the rooms in an exclusive hotel for journalists visiting the New York Motor Show, they didn't expect to be providing a captive audience for Nissan's ad men.
Auto Express Car Reviews
15th April 2004
However, the Japanese firm got wind of the hotel's location, and placed a huge Nissan billboard opposite. It also kept an eye on the hacks and wheeled out a convoy of rival 4x4s whenever any emerged from the lobby.
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