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On The Buses

24th June 2004

Here's a back end of a bus that's worth a look. Technology firm Bosch is encouraging car buyers to ask for Electronic Stability Control on their next purchase and thinks putting its message on buses is the ideal way to get drivers' attention. The firm says up to 1,000 lives a year could be saved and 12,000 injuries avoided if all UK cars had ESP as standard.
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