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Bum Deal For Jeep...
'Jeep' it short. That's what the 4x4 maker was told as it signed a new sponsorship deal with Football League Two side Scunthorpe United.
16th September 2004
The firm is the first to advertise on the lower part of a UK team's strip - as modelled by midfielder Matt Sparrow (image). But it's emerged the company had originally wanted the slogan 'Jeep Kicks Ass!' on the shorts.
However, only the brand name was allowed.
The deal came about after the FA ruled logos could appear on parts of the kit other than the shirt. The agreement was brokered by Jeep UK boss Simon Elliott, a United board member.
However, only the brand name was allowed.
The deal came about after the FA ruled logos could appear on parts of the kit other than the shirt. The agreement was brokered by Jeep UK boss Simon Elliott, a United board member.
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