Search Car Reviews



See all makes



Free Set Of Tyres Are A Cut Above

People often shave their heads for charity, but would you have a tyre tread cut into your hair to get a free set of rubber?

11th November 2004

That was Dunlop's offer to SEMA showgoers - and its willing victims were nicknamed 'TreadHeads'. The aggressive trim is actually a pattern from the firm's Direzza DZ10 tyre.
"This is a fun way of expressing enthusiasm for the brand," said Dunlop's Andy Traicoff. Incidentally, we didn't see any ladies opting for the chop!

What Next

For more breaking car news and reviews, subscribe to Auto Express magazine. We'll give you 6 issues for £1 and a free gift!

< Previous   Next >

Sponsored Results

0 Comment

Be the first to comment on this article

You need to register to post comments. Existing members can log in below to comment, otherwise click here to join.



Sponsored Results

- Advertisement -

Sponsored Results

- Advertisement -