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Show Must Go On... TV!

25th January 2005

Organisers of the British Motor Show take note! The way to boost interest in your event is to broadcast a live two-hour TV spectacular from the stands. That's what happened at the recent Detroit expo for the first time ever. The NBC channel staged it, with a host of celebrities and features on the new cars. Industry guests took part in various stunts, and there was even a 700-mile cruise to highlight the range of the Toyota Prius hybrid.

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