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Smart, BMW In Battle Of Texts

More Smart thinking from the maker of the ForTwo and ForFour means viewers can respond to its TV ads by text message. You can arrange a test drive or request a brochure by replying to a five-digit number shown on-screen.

26th January 2005

Meanwhile, BMW is giving sneak previews of the new 3-Series using mobile technology. Internet-enabled phones can access a new micro-site, where photos and product details are on show.

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