Not many firms are happy to have their new model branded 'a hairdresser's car' - but Peugeot is.
Bosses have teamed up with trendy salon chain Toni & Guy to plug the new sliding-doors 1007 supermini-MPV. The slogan 'Life should not be this easy' will be printed on T-shirts worn by stylists, and customers can win £1,007 in a competition.