Suits you, Sir! Virgin boss Sir Richard Branson is well known for dressing up for his wacky publicity stunts, and did it again at the New York Motor Show.
He's seen with Doug Ramsburg of Colorado, winner of a joint competition with Volvo - as revealed in issue 845 - to fly into space when Virgin Galactic is launched.
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06th April 2005
Ramsburg also picked up the keys to a Volvo XC90 V8 while he waits for his as-yet-unscheduled once-in-a-lifetime trip.