More than 250 residents have signed up since the scheme's launch in May 2003, and each has a special badge to put in their windscreen. The example these drivers set is expected to slow traffic, and in turn "reduce deaths and injuries on the roads", according to local councillor John Mounsey.
But while the number of casualties in car accidents has dropped overall in the UK since then, they have risen in South Yorkshire. The Association of British Drivers (ABD) claims that the scheme could see frustrated motorists tailgate and overtake even more. ABD boss Mark McArthur-Christie told us: "We understand the council is keen to cut accidents, but this is doing the opposite."
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