Designer Tim Jarvis, of sign company Westcotec in Dereham, Norfolk, penned the new look after realising he'd driven through a zebra crossing without noticing the traditional beacons. He said: "I thought they needed to be more conspicuous." It costs up to £35,000 to replace zebras with easier-to-see traffic light-controlled pelican crossings. But the patented Zebrite costs a tenth of the price, and doesn't hold up traffic when nobody is crossing. The LEDs are expected to last for more than a decade, too.
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