Subaru XV unveiled

1 Nov, 2011 3:17pm Paul Bond

New Subaru XV crossover targets BMW and Audi Q3 as part of Subaru plan to double sales in the UK

Subaru is ready to take the fight to the BMW X1 and Audi Q3 after revealing its new XV crossover.

The car is designed to broaden the brand’s appeal and move away from traditional performance models like the WRX STi. Subaru hopes the newcomer – along with the new BRZ coupe, sister car to the Toyota FT-86 – will help to more than double sales in the UK over the next few years. 

The XV’s chunky styling reflects the company’s extensive four-wheel-drive pedigree, and sticks closely to the concept that debuted at the Shanghai Motor Show in April.

The wide trapezoidal grille and ‘hawk-eye’ headlights are both hints at Subaru’s latest family look, while the plastic undertray, roof rails and high wheelarches all emphasise the four-wheel-drive-only XV’s off-road ability. Inside, bosses have made a concerted effort to improve the design and quality – often a weak point of other Subarus.

There’s a simple dashboard layout, with three central knobs for the climate control. Higher-spec cars will come with a 4.3-inch colour screen; this will show key driver information, and monitor features like the ‘eco driving’ mode. It will also indicate which wheel the ESP is having an effect on in slippery conditions.

Three engines will be available when order books open in January – all four-cylinders arranged in Subaru’s familiar boxer layout. 

Petrol fans can choose between 1.6 or 2.0-litre engines, but both will be equipped with a new stop-start system that Subaru promises can restart more quickly than rival systems.

The diesel is the same as that fitted to the facelifted Forester, and comes with 148bhp and 350Nm of torque. Plus, a variety of mechanical tweaks to the internals means this engine will be seven per cent more efficient than before.

Subaru has yet to release official fuel consumption figures and final prices for the XV. But it’s expected to undercut rivals like the X1 and Q3, with the range starting from around £23,000 for the base petrol model.

Disqus - noscript

shares a striking resemblance to the Kia Sportage! not just one angle (especially the front) but all round too. Is Subaru losing their edge when it comes to cars? first they massacre the looks of the impreza by making a grandad friendly hatchback, then they release this! stick to what you're good at Subaru...ballistic missiles with aggression, not pimped up, blinged out pope-mobiles!

I don't see that the Hyundai ix35 and Kia Sportage will be troubled by this, certainly not the premium brands.

If Subaru desire more sales, then perhaps they might like to employee a new strategy? It is not exactly a radical one either. Sack the head of design and DESIGN some new cars that LOOK GOOD. Most people shop with their eyes first.!!
Kia and Hyundai have learnt that, perhaps Subaru might like to as well.

This to me seems like a classic Subaru, a high riding, no nonsense practical four wheel drive car. The sort of car Subaru were making long before cars like the performance Legacy's and Impreza's of recent years, and I think this car will do well for them. From what I can see this car will offer the benefits of an Outback or a Forester in a smaller more affordable and more economical package. As a former Impreza owner I think its a very appealing and I could be tempted.
The comment above from 'bc903553' is amusing. If someone goes out and buys a car because of its looks firstly then all I can say is that they dont know what makes a good car!! If you want to choose a Kia or a Hyundai over this because it looks better go right ahead! Personally I think the XV looks smart and I'll tell you one thing a Kia or a Hyundai will not be able to compete on with the XV - Quality of engineering - because in that regard, Subaru are one of the very best.

I am sure that 'Cousins 11' is a big fan of Subaru and will continue to support them. But ultimately the sales of Subaru, in the Uk, have declined over the last couple of years, with barely 4000 sales per year. Is design a factor? So called 'showroom appeal' - which equates to people shopping with their eyes - has been lacking. The hatchback Impreza was hardly a massive success. As for engineering, 5 & 7 year warranties might testify to the longevity of modern Kia and Hyunddais...

When Subaru first appeared in the UK, their models appealed to people who'd probably felt they couldn't afford a 4X4, especially not one from the established players. Over the years, they've moved further up-market, ditching models like the Justy which, in its last incarnation, was just a re-badged Daihatsu Sirion and didn't really represent a class-leading option for any prospective customer. As others have stated Kia, Hyundai and others are now available with a bigger dealer network and despite not having Subaru's pedigree, they're selling vehicles to customers who, thirty odd years ago, would have been happy to buy a Subaru. Perhaps the XV might just be what the market needs.

Do 5 year olds now design cars....what a mogger!!!

Has anyone noticed the similarity of the XV with the 2012 US spec Impreza? Me thinks this is a marketing ploy in this country

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