Vauxhall chairman and managing director, Duncan Aldred, has revealed his desire to see his company take the coveted number one sales slot from Ford.
Speaking to Auto Express, Aldred said: “Yes, I want to be number one. I want to be number one in retail [private sales] and I want to be number one in true fleet [not including self-registration]. We’re looking to be number one in the most profitable parts of the business.”
Further boosting Vauxhall’s fortunes could be a new city car to replace the Agila and battle the Ford Ka. Insiders say that new model could arrive in 2015.
Aldred says that Vauxhall’s relationship with the football associations of England, Scotland, Wales and Northern Ireland have helped towards Vauxhall’s recent success. “Sponsorship’s played a big part, as has product. The Mokka, for example, has been the right car at the right time. Our lifetime warranty is important for our customers, too,” he said.
The UK, with Vauxhall, is parent company GM’s biggest market in Europe and the fourth biggest market worldwide.