Skip advert
Advertisement

Ford planning to make more use of RS brand

Ford is planning to create more RS-branded products to sit alongside flagship Ford Focus RS

Ford RS

Steve Odell, Ford’s Executive Vice President of global marketing, sales and service has said that Ford is planning to make more use of the RS brand, following the launch of the flagship Focus RS hot hatch.

“The RS brand is really valuable,” he told Auto Express. “People race it. People collect it. I believe there is room to expand.”

Advertisement - Article continues below

While we know that there are no plans for more RS cars in the short term, we can expect to see the RS brand being used to promote, for example, performance upgrades for existing models. 

Speaking on the eve of Ford’s home motor show in Detroit, Odell refused to elaborate on exactly which models would benefit from the RS moniker – but hinted we could see production models in the long term. 

Ford RS: a history of fast Fords

Odell clearly values Ford’s newly introduced performance car range, and appeared hugely enthusiastic about future fast Fords.

“People are now talking about Mustang as an image leader,” he said. “GT helps us prove our tech, too, and will flow back to our production cars.”

Detroit Motor Show: latest news

He refused to suggest RS would ever feature as a standalone brand, though. “Ford is the brand,” he told us. “When we went out and said ‘Transit is a brand, Focus is a brand,’ – we did ourselves a disservice. Ford is the brand.”

Do you think Ford should build further RS models? Or stick with the bonkers Focus RS? Let us know in the comments below…

Skip advert
Advertisement
Deputy editor

Richard has been part of the our team for over a decade. During this time he has covered a huge amount of news and reviews for Auto Express, as well as being the face of Carbuyer and DrivingElectric on Youtube. In his current role as deputy editor, he is now responsible for keeping our content flowing and managing our team of talented writers.

Skip advert
Advertisement

Most Popular

Road tax set to rise in April: here’s how much more you’ll pay
Road tax documentation
News

Road tax set to rise in April: here’s how much more you’ll pay

Drivers with newer cars can expect to be paying roughly £10 more per year, a although the biggest gas guzzlers will fare the worst
26 Mar 2024
Posh new trim level for Dacia Sandero while the Sandero Stepway gets more power
Dacia Sandero - front
News

Posh new trim level for Dacia Sandero while the Sandero Stepway gets more power

Both the Sandero and Sandero Stepway ranges have been tweaked, gaining more safety features to meet the latest regulations
26 Mar 2024
Huge Audi new car blitz to bring us 9 models in 2 years
Upcoming Audi models - four-way image
News

Huge Audi new car blitz to bring us 9 models in 2 years

After a quiet few years, the German giant is gearing up for its biggest product onslaught to date
25 Mar 2024