Skip advert
Advertisement

New Kia Ceed prices and specs: on sale now from £18,295

The new Kia Ceed has been unveiled, alongside full details and specs for the new VW Golf rival

Opinion: Goodbye Kia cee’d, hello Kia Ceed

Someone, somewhere probably earned a lot of money telling Kia that it should stick an apostrophe before the ‘d’ in the name of its cee’d hatchback. Although ‘earned’ might be too strong a word.

In one fell swoop, Kia rubbished hundreds of years of punctuation tradition and made life slightly, but unnecessarily, more difficult for anyone who ever had to write or type the name of its family car. Next to the apostrophe, the lower case ‘c’ was a minor inconvenience but neither added to the cee’d’s basic likability count.

Advertisement - Article continues below

That was 2006 and with the marketing guru or ‘brandsmith’ responsible having long since spent their sizeable fee on boutique hotels, limited edition trainers and avocados, Kia has seen sense. On the latest, all-new Kia Ceed, the apostrophe is gone and the C is a capital. Why? Speaking to Auto Express, Kia’s marketing boss Arthur Martins said, it was because it makes the car easier to search for and find on Google!  

That’s the world we’re living in folks; the marketing department giveth and the Search Engine Optimisation team taketh away. Whatever the thinking behind the move, we’re almost convinced it’s a good one. Almost, because having spent over a decade getting used to typing cee’d, we now need to forget everything we thought we knew.

So, if we’ve learned anything from the golden era of the Kia cee’d 5-door family hatchback and its rogue apostrophe, it’s probably that motoring journalists love to complain about something. And that you should never, ever mention the pro_cee’d 3-door.

What do you think about the new Kia Ceed? And can it take on the very best in the hatchback sector? Let us know what you think below!

Skip advert
Advertisement
Deputy editor

Richard has been part of the our team for over a decade. During this time he has covered a huge amount of news and reviews for Auto Express, as well as being the face of Carbuyer and DrivingElectric on Youtube. In his current role as deputy editor, he is now responsible for keeping our content flowing and managing our team of talented writers.

Skip advert
Advertisement

Recommended

"BYD, Dacia, MG and Renault are among the most impressive and in-touch car brands in the world"
Opinion - MG3
Opinion

"BYD, Dacia, MG and Renault are among the most impressive and in-touch car brands in the world"

Mike Rutherford is confused as to why so many car manufacturers avoided the 2024 Geneva Motor Show
3 Mar 2024
BMW Isetta-inspired Microlino EV coming to the UK, and we’ve driven it!
Microlino Lite - Geneva front
News

BMW Isetta-inspired Microlino EV coming to the UK, and we’ve driven it!

The tiny Microlino and the new Microlino Lite electric cars have been given the green light for UK sales
1 Mar 2024
New Renault 5: price, specs, launch and on sale dates
Renault 5 - front
News

New Renault 5: price, specs, launch and on sale dates

The much-loved Renault 5 is back in action as a brand new electric car. Here's everything you need to know about it...
28 Feb 2024
Geneva Motor Show 2024: full show round-up and all the cars
Geneva Motor Show 2024 - header
News

Geneva Motor Show 2024: full show round-up and all the cars

Less extensive than it once was, the Geneva Motor Show 2024 still brought some interesting new models
27 Feb 2024

Most Popular

Road tax set to rise in April: here’s how much more you’ll pay
Road tax documentation
News

Road tax set to rise in April: here’s how much more you’ll pay

Drivers with newer cars can expect to be paying roughly £10 more per year, a although the biggest gas guzzlers will fare the worst
26 Mar 2024
Posh new trim level for Dacia Sandero while the Sandero Stepway gets more power
Dacia Sandero - front
News

Posh new trim level for Dacia Sandero while the Sandero Stepway gets more power

Both the Sandero and Sandero Stepway ranges have been tweaked, gaining more safety features to meet the latest regulations
26 Mar 2024
Huge Audi new car blitz to bring us 9 models in 2 years
Upcoming Audi models - four-way image
News

Huge Audi new car blitz to bring us 9 models in 2 years

After a quiet few years, the German giant is gearing up for its biggest product onslaught to date
25 Mar 2024