New Mercedes A-Class unveiled

The all-new Mercedes A-Class made its world debut at an exclusive unveiling and pre-show party in Geneva last night. And when the dancing and dry ice had died down, it was clear to see why Mercedes was so excited about its new five-door hatchback.

Unlike its predecessor, the emphasis on this Audi A3 and BMW 1-Series rival is very much about the driving experience.

Video: Watch our video of the new A-Class at Geneva

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It’s lower, sportier, and more stylish, and has been designed with the British roads in mind, according to Mercedes-Benz UK President and CEO Marcus Breitschwerdt.

He told Auto Express: “In Britain you have the best roads in the world and this car’s low centre of gravity and long wheel base mean drivers there will really get that road-hugging experience.”

Inside the AMG Sports model on show, the driver focus continued with figure-hugging racing seats, a steeply raked rear screen and a cosy cabin swathed in soft plastics and leather.

A monochrome colour scheme included charcoal grey hide and red stitching inside the doors and on the seats and arm rests, while air vents were finished in chrome.

The A-class is the first ever Mercedes to emit less than 100g/km of CO2 – thanks to a diesel range that kicks off with the 99g/km A180 CDI, using a 107bhp 1.8-litre engine. It’s one of six engines on offer once the newcomer goes on sale in December. Petrol choices include two 1.6-litre turbos – the 113bhp A180 and 154bhp A200 – plus the 208bhp 2.0-litre turbo A250.

Prices have yet to be confirmed, but are likely to start at just under £20,000.