Audi A4 vs Jaguar XE & BMW 3 Series

27 Nov, 2015 5:00pm

All-new Audi A4 promises to be better than ever, but can it beat the Jag XE and BMW 3 Series?

Competition in the compact executive class is reaching fever pitch. Hot on the heels of the new Jaguar XE and facelifted BMW 3 Series comes the all-new Audi A4.

Based on the brand’s adaptable MLB architecture that has already been seen on the Q7 SUV, the newcomer promises to be lighter, faster, sharper to drive and more efficient than before. Plus, with Audi’s reputation for delivering hugely desirable interiors, the A4 claims to set new standards for quality and desirability.

As before, the A4 is available as a four-door saloon, while an Avant estate joins the range later this year. There are SE, Sport and S line trims, and we test the latter with a 187bhp 2.0-litre TDI engine and seven-speed twin-clutch box. The Audi’s first test is far from an easy one, though, as it has to take on the Jaguar XE, which scooped compact executive honours in our 2015 New Car Awards thanks to its sleek lines, cosseting interior, engaging driving dynamics and low running costs.

Completing our line-up is the refreshed 3 Series. It lost out to the Jag in a recent encounter, but with its blend of sharp handling and top quality, the 320d is a tough opponent for any new arrival.

Audi A4 review

Jaguar XE review

BMW 3 Series review

Read our in-depth reviews above, then read on for our verdict...

Head to head


Our three contenders are closely matched on interior space, but surprisingly it’s the Audi that has fractionally less rear legroom - our figures show it trails its rivals here by 30mm. Still, the A4 hits back with its well shaped 480-litre boot, which matches the 3 Series’ and is a useful 25 litres ahead of the Jag’s. All three cars feature a split/fold rear bench.

LED lights

LED running lights feature on all the cars here, but only the Audi gets LED technology as standard for the headlamps, too. The Jaguar is fitted with bi-xenons, while the BMW makes do with traditional halogen units – although our test car had the £710 optional LED set-up.

Four-wheel drive

Audi’s Torsen-controlled quattro all-wheel drive is available on the 2.0-litre TFSI petrol and 2.0 and 3.0 TDI diesels, while the BMW’s xDrive system is optional on the 320i, 320d, 330d and 335d. In the UK, Jag only offers AWD on the F-Type and imminent F-Pace SUV.


1. Jaguar XE

It’s another road test victory for the Jaguar – albeit by a small margin once again. The XE’s blend of head-turning style, a classy cabin and a refined, responsive driving experience tugs at the heart strings, while low running costs, a long kit list and trouble-free ownership experience appeal to the head. The only drawbacks are the cramped boot and fussy infotainment system.

2. BMW 3 Series

The BMW comes close to regaining the compact executive crown again. It’s great to drive, delivers strong pace and is beautifully finished, plus surprisingly practical. The 3 Series isn’t quite as cost effective to run as the Jag, but it’s not far behind and is more efficient. M Sport trim comes well equipped, but business users would be better off with the frugal 320d EfficientDynamics.

3. Audi A4

Make no mistake: the A4 is a hugely desirable saloon. It’s impeccably finished, impressively refined and has one of the best interiors at any price. The 2.0 TDI is also smooth and responsive, while S line versions have lots of kit. Yet the uninspiring driving dynamics, firm ride and highest-on-test running costs let the A4 down. It’s also hobbled by gear ratios that are unsuited to UK roads.

Other options in this category...

Lexus IS 300h F Sport
Price: £32,495 Engine: 2.5 4cyl/electric, 220bhp

The petrol/electric IS makes an interesting alternative to the usual European suspects. It’s not as fun to drive as the BMW, but its smooth powertrain is cleaner than a diesel. The car is also well equipped, beautifully built and hassle-free to own.

Mercedes C-Class 220d Sport auto
Price: £33,670 Engine: 2.1-litre 4cyl, 168bhp

Sleek looks, a stunning interior and a solid gold image make the C-Class a desirable addition to any corporate car park. It also emits a mere 109g/km of CO2. Yet the clattery diesel undermines the package.


Jaguar XE 2.0 180 R Sport BMW 320d 190 M Sport Auto Audi A4 2.0 TDI 190 S line S tronic
On-the-road price/total as tested £34,775/£37,750 £33,635/£33,635 £34,030/£40,230
Residual value (after 3yrs/30,000) £16,462/47.3% £15,499/46.1% £14,122/41.5%
Depreciation £18,313 £18,136 £19,908
Annual tax liability std/higher rate £1,389/£2,778 £1,410/£2,821 £1,359/£2,718
Annual fuel cost (12k/20k miles) £1,346/£2,243 £1,127/£1,878 £1,399/£2,332
Ins. group/quote/road tax band/cost 27/£562/B/£20 32/£623/C/£30 N/A/£651/B/£20
Cost of 1st/2nd/3rd service £475 (5yrs/50k) £475 (5yrs/50k) TBC
Length/wheelbase 4.672/2,835mm 4,633/2,810mm 4,726/2,820mm
Height/width 1,416/1,850mm 1,416/1,811mm 1,427/1,842mm
Engine 4cyl in-line/1,999cc 4cyl in-line/1,995cc 4cyl in-line/1,968cc
Peak power 178/4,000 bhp/rpm 187/4,000 bhp/rpm 187/3,800 bhp/rpm
Peak torque 430/1,750 Nm/rpm 400/1,750 Nm/rpm 400/1,750 Nm/rpm
Transmission 8-spd auto/rwd 8-spd auto/rwd 7-spd auto/fwd
Fuel tank capacity/spare wheel 56 litres/£150 57 litres/run-flats 40 litres/space saver
Boot capacity (seats up/down) 455 litres/N/A 480 litres/N/A 480/965 litres
Kerbweight/payload/towing weight 1,565/585/1,800kg 1,505/575/1,800kg 1,530/615/1,900kg
Turning circle 11.7 metres 11.3 metres 11.5 metres
Basic warranty (miles)/recovery 3yrs (unlimited)/3yrs 3yrs (unlimited)/3yrs 3yrs (unlimited)/3yrs
Service intervals/UK dealers 21,000 miles (2yrs)/97 Variable/153 Variable/121
Driver Power manufacturer/dealer pos. 2nd/3rd 14th/23rd 13th/25th
NCAP: Adult/child/ped./assist/stars N/A 95/84/78/86/5 (2012) N/A
0-60/30-70mph 8.2/8.0 secs 7.1/6.8 secs 7.0/6.3 secs
30-50mph in 3rd/4th 2.9/3.3 secs 2.7/3.2 secs 2.6/3.5 secs
50-70mph in 5th/6th/7th/8th 4.5/5.5/7.1/11.3secs 4.1/5.5/6.9/12.5 secs 4.9/9.1/23.7s/N/A
Top speed/rpm at 70mph 140mph/1,700rpm 147mph/1,700rpm 143mph/1,400rpm
Braking 70-0/60-0/30-0mph 48.0/34.4/9.0m 51.3/36.4/9.4m 43.9/32.7/8.2m
Noise levels outside/idle/30/70mph 76/47/59/68dB 67/47/58/68dB 79/52/59/69dB
Auto Express econ (mpg/mpl)/range 44.7/9.9/551 miles 53.4/11.9/670 miles 43.0/9.5/378 miles
Govt urban/extra-urban/combined 55.4/76.4/67.3mpg 56.5/74.3/67.3mpg 57.6/74.3/67.3mpg
Govt urban/extra-urban/combined 12.4/16.8/14.8mpl 12.4/16.3/14.8mpl 12.7/16.3/14.8mpl
Actual/claimed CO2/tax bracket 169/111g/km/20% 142/116g/km/21% 176/111g/km/20%
Airbags/Isofix/park sensors/camera Six/yes/rear/£530 Six/yes/yes/£330 Six/yes/yes/£450
Automatic box/stability/cruise control Yes/yes/yes Yes/yes/yes Yes/yes/yes
Climate control/leather/heated seats Yes/yes/yes Yes/yes/£325 Yes/£1,250/£300
Metallic paint/xenon lights/keyless go £620/yes/£500 £645/£710*/£495 £645/LED/£525
Sat-nav/USB/DAB radio/Bluetooth Yes/yes/yes/yes Yes/yes/yes/yes Yes/yes/yes/yes