Infiniti doesn't expect to make an impact in the European car market until 2018.
Speaking about Infiniti's performance in Europe, company president Johan de Nysschen said: "I don't care about sales."
Instead he said that it was far more important to build a "massively aspirational brand" through projects such as its partnership with the Red Bull Formula 1 Racing team.
De Nysschen said the firm would use its success in its biggest market - the US - to fund its growth into China in order to meet sales targets of 500,000 globally a year.
"You can't wage war on too many fronts. Europe is important due to its heritage but it is hard to conquer." He said that Infiniti didn't want to go chasing sales for the short-term growth, but was instead focusing on long-term, sustainable growth.
"We will take on Europe eventually but this will be once we have cracked China, which will be around 2018."