Modern E-Type confirmed for production

Nothing New

Great,but don't you think this looks too much like the original 60's E-type?Shouldn't it be more modern looking?

Its one of the tricky thing in car designing that it's got to look like an E-type yet still look modern.I think that Jaguar has erred too far on the side of making it look like an E-type than looking modern.

Having said that,if it looked too modern,it wouldn't be an E-type at all.This is why I think old 'legends' like this shouldn't be remade at all,because the recreations never do them justice.

By christophergeek on 16 March, 2011, 5:18pm

not sure about the front end

love the back but not keen on the twin lights at the front - not very e-type

By JakeBtn on 17 March, 2011, 7:57am

Purdey

First of all, it is not a Jaguar! Secondly, why bother to copy something of someone else's? In my opinion, the E-Type was and still is the best looking sports car in the world, so instead of spending £600,000 (what a ridiculous price) on a modern look-a-like, just buy a fully restored original at a quarter of the price. At least it will say JAGUAR on the boot!

By Purdey11 on 17 March, 2011, 9:01am

A Really Beautiful Automobile and a Tribute to the E Type - But why is Jaguar not getting involved?

This is a really beautiful automobile successfully based on Jaguar components to make a striking classic creation of a tribute to possible the world most beautiful car - the Jaguar E Type!

William Lyons, Lofty England, Mike Hawthorne and others such as surely Stirling Moss would be proud of this new and timely tribute to our Jaguar E Type from 1961:

Such a beautifully designed car as a Premium Series Model must sure have its place in the Jaguar Sales Programme or?

Here it is time Tata Motors Owner Ratan Tata instructs his Executive Carl Peter Forster to get personally involved in this prestige project and speak directly to Classic Motors in Switzerland to see how it can be fitted into Jaguars future plans!

After all one of the oldest and best Jaguar Importers sits in Zürich - Emil Frey AG and I am sure they can assist here where necessary! Now is the time for action to-day Mr Tata - get your people moving!

By vandenplas4litre on 17 March, 2011, 9:02am

Nice but that price!!!

Looks good on paper - echoes of E-Type in the profile but given that you could buy a Ferrari Italia, a new McLaren AND a fully loaded XKR for less suggests it's probably a wee bit pricy methinks!

By thorntonjames on 17 March, 2011, 9:58am

rubbish

so its not actually a production car - its a bespoke special for a handfull of people with money to burn.

By wmtmarine on 17 March, 2011, 11:21am

Stunning

It looks just gorgeous and different from the Audi style of generic designed cars of recent, yup the price is a problem to those who cant afford it, there will be some older man with loads of cash who see this harks back to his youth and places an order. If I had that amount of money I wouldn't buy it but would like to see it been driven on the road.

By antleeds on 17 March, 2011, 1:54pm

Growler?

Why did they name it after a four-flusher?

By McGoatski on 17 March, 2011, 1:58pm

YOU CAN'T TEACH AN OLD DOG NEW TRICKS

It does not matter how much you restore an old E-Type, it will never be new or modern if you keep it original. My friend has one of the best kept and maintined E-Types and as good as it is, there are still modern amenities lacking. A newly produced car will have all these things built in without compromising it's pedigree. It is truly a shame that the guys at Jag don't see the need to resurrect this brand and make a modern and affordable Jag for which people would snap them up. After all, isn't this why they are in the business of making cars, to offer a product that consumers will quickly buy for a profit.

On the other hand, I never understand why car companies kill off great brands. Why did Ford Kill their successful Cortina Brand, or the Capri? Well the Sierra which replaced the Cortina was such an ugly replacement that they had to spend millions on marketing to get acceptance, and even at that it wasn't until the Cosworth version began winning WRC Rally meets that some acceptance came and with the advent of the Sapphire. We never did get a replacement for the Capri even now.

Does a Car maker listen to it's market? If so, why did the Ford Escort and Toyota Corolla evolve to FWD without offering a RWD option. Don't know? Why not offer both models and make them abundantly available and see which sell more. I'm taking bets that the RWD will, and that if you have a 4WD version that it will outsell both. That's why the Corolla GT AE86 from 1985-87 which are the last RWD Corollas still attract a sticker of £9,000. Don't believe me? Check www.pistonheads.com . This is what happens when the Bean Counters and Pencil Pushers have the final say in what their car Companies build.

By Caribbean on 18 March, 2011, 9:34am

YOU CAN'T TEACH AN OLD DOG NEW TRICKS

It does not matter how much you restore an old E-Type, it will never be new or modern if you keep it original. My friend has one of the best kept and maintined E-Types and as good as it is, there are still modern amenities lacking. A newly produced car will have all these things built in without compromising it's pedigree. It is truly a shame that the guys at Jag don't see the need to resurrect this brand and make a modern and affordable Jag for which people would snap them up. After all, isn't this why they are in the business of making cars, to offer a product that consumers will quickly buy for a profit.

On the other hand, I never understand why car companies kill off great brands. Why did Ford Kill their successful Cortina Brand, or the Capri? Well the Sierra which replaced the Cortina was such an ugly replacement that they had to spend millions on marketing to get acceptance, and even at that it wasn't until the Cosworth version began winning WRC Rally meets that some acceptance came and with the advent of the Sapphire. We never did get a replacement for the Capri even now.

Does a Car maker listen to it's market? If so, why did the Ford Escort and Toyota Corolla evolve to FWD without offering a RWD option. Don't know? Why not offer both models and make them abundantly available and see which sell more. I'm taking bets that the RWD will, and that if you have a 4WD version that it will outsell both. That's why the Corolla GT AE86 from 1985-87 which are the last RWD Corollas still attract a sticker of £9,000. Don't believe me? Check www.pistonheads.com . This is what happens when the Bean Counters and Pencil Pushers have the final say in what their car Companies build.

By Caribbean on 18 March, 2011, 9:35am

Don't go there!

Growler have tried to tinker with the Holy Grail of cars, the classic E-Type. Leave alone. Period!

By ajjm65 on 18 March, 2011, 8:09pm

Stunning!

Jag are really coming up with some superb designs at the moment.
This is one of them - Superb!

By feedthesoul on 19 March, 2011, 6:10am

NICE CAR BUT..

Get rid of the double headlights(Bristol Fighter). The side scoops and- last of all- the absolutely ridiculous price tag???

What is it about these outfits that think they can waltz in and charge mad money for someone else's idea??! Plus, if there was any respect for Jaguars original ethos of value for money, then to my mind this car should cost no more than an XKR. Thats part of what made Jaguar in those days. Enzo Ferrari said "the E-Type is the most beautiful car I have ever seen in my life". Meanwhile the price was probably half that of his own offerings along with Astons.

Last of all. What is up with Jaguar? First the Italians and now the Swiss..
Says a lot to me! Like people are so passionate about the Cats that they cant help
themselves and have to to make what they see as the ultimate successor to some
of Jaguars early designs. The XJC from the late 70's is one of my fav Jag designs of
all time and to my mind the italian design is a fantastic successor!
Jag has such strong heritage but because all the sheep say they need to move on- away from retro, they seem to be forsaking all that is good about their past? All the things that made them such an emotional brand- up their with the likes of Ferrari. Look at Porsche. People slate em for not changing the 911 yet they sell them by the bucket load and for good reason. Because regardless of what anyone says, all you have to do is jump in and drive the thing and all talk becomes redundant! And aside from the
fact that the Porka's where ahead of their time, the design evo of the 911 is definitely
something I am happy to see on the road for a long time to come. If like me you are an
absolute car nut, then you gotta raise a glass to that one!

So Jag, new E-type please along with new XJ6(carrying on from series 3 from the
early 80's? Also, don't forget to do the coupe version??!!

By Spaceshift on 19 March, 2011, 10:17am

I like it.

You just can't make new old cars but there is nothing wrong with making modern cars that keep the magic of the original. To me this design is perfection and so is the Italian design. I think if Jaguar themselves would have gone the route of these two latest examples their sales would quadruple. Of course because it's not a regular production product the price is completely ridiculous. The old iron was available to the masses, and it's a shame these things are done with just the super rich in mind.

By twistydriver on 21 March, 2011, 2:37am

Lovely beutiful sporty nostalgic design...

..and modern fast!

Thank you for designing something different than just another "Koenigsegg" !

Oh God let me win on lotto!

By hubabuba on 22 March, 2011, 12:18pm

Is this Legal?

Why and how are they making this car? Shouldn't Jaguar stop this from happening. Just when they are finally taking control of the brand for the future this comes along? I don't get it...

By JamesRiley on 22 March, 2011, 9:25pm

Selective Memory

To answer a couple of points on RWD Fords etc

RS1800 Escorts had to be practically givien away by Ford in 1979/80 as they were so unreliable with their "twin cam" engines.
The Sierra Cosworth only ever won ONE WRC event in 1988 (Didier Auriol on The Tour de Corse).

Its nice to remember the good old days of our youth.. but any modern car would shame a car from twenty years ago in many many ways....

I love HSR Chevettes... I will never buy one... it would completely spoil my dream!!

By def90cars on 23 March, 2011, 4:54am

Fair do's

Personally I think it looks like a great car. It retains the E Type look and brings the proportions right up to date. The market has been begging for a modern E Type since I can't remember when. It's fallen on deaf ears. Jaguar - I think you missed a trick!

By craiglife on 5 April, 2011, 11:40am

... and the price

If Jaguar built this and priced it in the 100-150k market they would sell loads. Jag and Aston have always been compared side by side, with Aston always being the more expensive. This car needs a decent production run to keep the cost down or it'll be dead on the drawing board.

By craiglife on 5 April, 2011, 11:52am

Great looking car, looks a bit like the concept jaguar made a few years ago to pay tribute to the e-type. And if it's based on the XKR it won't disappoint. Jaguar should have made it though...

By Anomalee on 6 April, 2011, 12:26am

Classic

The E-Type is a classic. To see an immaculate restored version is a delight to any car aficionado.
New Jags lack the style of old. Sure they are nice enough looking, but they are not "to die for".
I thing it would be a good idea for Jaguar to design the new E-Type as a modern classic based on the old one. The Growler is a pretty good attempt, but I feel even that could be improved on. The incredible beauty of the original could be successfully intergated into the new one....and it would SELL.

By larrygold on 18 August, 2011, 10:28pm

Cant some of you blokes read?? This fantasy has nothing/nil/zip to do with Jaguar, and sitting at the top of the Jaguar brand would be the most insane idea in the world. A business plan to sell 6 a year?? Dont think so. If they manage to sell 4 a year I'd be surprised, so this car matters not at all. No one will ever see one. A couple of rich blokes will buy them and stick them in garages, never to be seen or run.

By barina47 on 19 August, 2011, 8:11am

I still maintain, if your heart yearns for the real thing, buy an original, or if you can swallow a bit of originality, get a re-manufactured Beacham or Eagle, and drive your dream knowing it will get you to your destination, safely, yet is for all intents and purposes a car 50 years old.

By barina47 on 19 August, 2011, 8:27am