Is it going to be fourth time lucky for Cadillac? The US luxury brand is planning to make a return to the UK and Europe within three years.
Speaking at the 2012 Detroit Motor Show, General Motors Vice President of marketing Joel Ewanick said: “This time around we are going to do it right. At the moment most of our products aren’t suitable for Europe, but as they are steadily replaced the new models coming through will be built specifically to appeal to European buyers.”
He added that this was key to Cadillac being one of GM’s two ‘global’ brands alongside Chevrolet. Indeed the new ATS, unveiled at Detroit, was extensively developed at the Nurburgring in Germany to ensure it offers driving dynamics to match the likes of BMW, Mercedes and Audi.
What’s more, a diesel will eventually be available, as will a right-hand-drive version for the UK. In fact, Cadillac may also make a RHD version of its fire-breathing performance flagship, the CTS-V Coupe, so that the 549bhp V8-powered BMW M3 rival can be a halo model for the Cadillac brand in Britain.