But there's method to the pricing madness. Last year, only seven Barchettas found homes through Fiat dealers, as its left-hand-drive-only configuration meant it was easier for cheaper private imports to be sold via specialists.
By offering new 'official' versions at low prices, Fiat is playing the importers at their own game. However, that's not the only reason the Italian giant hopes to revive interest in the baby roadster. Fiat desperately needs to improve its image to sell more cars, and having a funky open-top two-seater readily available in a rapidly growing market can only be a good thing for the brand.
At less than £11,000, the Barchetta is deserving of closer inspection. Its cute lines haven't been messed about with too much - a new nose, wider headlights and a revamped cabin are all that distinguish it from the old model.
The engine, too, remains the same. The lively twin-cam 1,747cc unit can be found in the Punto HGT and develops 130bhp, while variable valve timing ensures an even spread of torque. Underneath, the Barchetta is based on the chassis of the original Punto. But Fiat has taken the aged underpinnings and made a few tweaks, with a rigid subframe and stiffer anti-roll bars.
The result is a car that's a hoot to drive with enough performance to raise a grin, direct steering and a sporty short-throw gearbox. Unlike most rivals, the Barchetta is front-wheel drive and has a crashy, bumpy ride, but neither will be unfamiliar to those used to a hot hatch. There are no driver aids such as ESP or traction control, so you have to drive the car properly to reap the chassis's rewards, but ABS is now standard-fit.
Further specification improvements over the outgoing model include driver and passenger airbags, a CD-radio, front foglights, electric mirrors, electric aerial and leather trim on the steering wheel and gearknob. What's more, the Barchetta has a genuinely useful boot, with the release hidden inside the door shut to stop opportunist thieves.
The improved spec list, stylish new body and bargain price make the sporty Fiat an undeniable bargain - but it's not without its faults. The car is still available only as a left-hooker, the pop-out door handles are fiddly to use and there's little elbow room for large drivers between the steering wheel and door. We're also unsure what would happen in a side impact, as the metal frame for the roof sits inches away from the driver's head with the top in place.
Nevertheless, if you can put up with these problems, the Barchetta makes a very good case for itself. It has style in abundance, an overtly sporting character and is terrific value for money.
How much will this Fiat Barchetta cost you to insure?
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