If you’re thinking that the Mazda and Kia look similar, then you’re not the only one. During our test, we had several comments from onlookers with the same opinion. Kia obviously took inspiration from its Japanese rival, but it’s difficult to see the reason why. The 3 is far from striking, and wasn’t particularly outstanding when launched in 2003, so it looks even more pedestrian now. 
The Mazda corners precisely, with good body control, while the steering is well weighted and offers the best feel 
The hatch underwent a mid-life facelift last year which introduced restyled front and rear bumpers and a new grille. There are some nice touches – the black surround of the tail-light clusters, for instance – but the small 15-inch alloy wheels fitted to our entry-level TS variant don’t really flatter the lines.
And the back end looks a little fussy, too – in fact, we think the 3 looks far better as a four-door saloon than a five-door hatch. In short, it comes across as rather bland and dated.
Last year’s update also stretched to the cabin, yet it’s much the same story as the exterior. Dark and dull, it lacks the C4’s flair and the cee’d’s airy ambience. The design is inoffensive, but that’s simply not good enough these days. In fact, the only thing that stands out are the flashing red lights that trigger when you switch the stereo on. Put simply, there’s little to hold your attention. While build quality is good for the most part, our car’s glovebox had a habit of popping open when cornering. And even more disappointing are the materials. For instance, the thin-rimmed plastic steering wheel is not a good first contact point.
Thankfully, storage is decent, with a pair of large cup-holders on the centre console and useful door pockets. The driving position is good, while there’s plenty of adjustment on the seat and steering. And although the chairs aren’t quite as comfortable as the Citroen’s, they offer better lateral support. Rear passengers are well looked after, with enough room for two adults, but the 3 can’t match the cee’d for legroom and overall spaciousness.
Power comes from a Ford-sourced 1.6-litre turbodiesel, and while the 108bhp engine has the least horsepower here, it matches the Citroen’s 240Nm torque output. Even though our test car had covered less than 1,000 miles, it was only marginally behind the more powerful Kia with a 0-60mph time of exactly 11 seconds. But the 3 proved slower completing the in-gear increments. The engine is quite punchy low-down – torque peaks 150rpm earlier than in the cee’d. The trouble is, it runs out of breath easily, and in town you have to keep the turbo on the boil for a quick getaway. It’s better on the motorway, although engine noise does become intrusive at higher speeds.
The ride isn’t as smooth as either rival’s and potholes are much more noticeable in the 3 – it tends to fidget over smaller bumps. This, combined with the extra noise, does harm the Japanese hatch’s refinement.
However, the Mazda corners precisely, with good body control, while the steering is well weighted and offers the best feel. Over twisting roads, the 3 is surprisingly good fun, with high levels of grip and agile, predictable handling.
Price-wise, our TS variant isn’t much more expensive than the cee’d, and its equipment tally seems to stack up, too. As with its Korean rival, the Mazda gets a multifunction steering wheel, climate control and Isofix child seat mountings as standard – not a bad selection of kit for an entry-level model.
Optional extras are thin on the ground, though; there’s no stability control, for instance. However, if your heart is set on the 3, it’s worth knowing that it pays to hunt around. We found independent retailers offering £1,500 savings.
Based on the Focus, the Mazda drives well, with neat handling and good steering. The trouble is, despite a recent facelift, it is starting to show its age and lacks its rivals’ showroom appeal.
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