
Marketplace:
The 3-Series is a premium saloon (and Touring estate) that sells in mainstream numbers - such is its considerable appeal. As with Audi A4, Mercedes C-Class and Saab 9-3 rivals, that there's a model for everyone helps; company drivers pile into 318i, 318d and 320d variants, leaving more affluent buyers to take six-cylinder 330i and 330d versions. Trims follow BMW logic of standard, SE, Sport and M Sport, with a company-focused ES trim offering alloys and colour-matched exterior detailing over standard, but any model can be specified to a near-bespoke standard using the huge options list. Touring models are more practical than some rivals, offer greater access but no more seats-up space than the itself-commodious saloon. The benefits come when you lower them. Be wary of choosing the sat nav option though; it comes with BMW's controversial iDrive system, which is a love it or hate it set-up.
Owning:
BMW has given the 3 a sporty character with low running costs - fuel consumption is low (diesels are capable of nearly 50mpg) and variable servicing helps keep costs down. The company's popular all-inclusive servicing for a one-off fee has also proven a very popular way to save money. Depreciation levels are extremely low and will always remain so, especially if you choose a diesel in well liked ES trim. But equipment levels of every model feature all the essentials, such as CD player and air con. Be warned though; M Sport trim is a styling exercise that includes large wheels and sporty suspension, skewing the balance towards handling at the expense of ride quality. Those in the back have fewer issues with space than is traditional for the 3-Series; it's roomier than an Audi A4, for example. Quality is extremely high but interior storage space is lacking.
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