Ferrari has announced that the UK is now its largest European market, with 415 cars delivered in the first half of 2013 - that's a six per cent increase from last year.
Germany isn't far behind, with 388 deliveries made so far this year. Unsurprisingly, markets such as Italy and Spain continue to fall, with only three per cent of total sales now in the manufacturer's home country. Growth was in double figures in the Middle East and Japan, both recording 264 sales (+39 per cent) and 172 sales (+28 per cent) respectively.
Earlier this year Ferrari claimed it wanted to reduce total volumes in 2013 to maintain brand exclusivity while increasing revenue and profits. The half-year sales results released by Ferrari show that EBIT (earnings before interest and tax) has increased by 20 per cent, with only a 2.8 per cent increase in volumes.
So far, in the first half of 2013 Ferrari have recorded total global sales of 3,767, however, their strategy appears to be paying off as the company's net profit is the best the company has ever recorded at €1,220 million (£1,061 million).
Ferrari's chairman, Luca di Montezemolo said: “Once again in the first six months of 2013, Ferrari has recorded excellent results. Two months ago, we took a strategic decision the effects of which will be felt more clearly over the next six months. However, that move is already beginning to make its mark."
“An increase of just over 2% in volumes has been matched by 20% growth in EBIT which is and will remain our primary objective along with maintaining the exclusivity and value of our cars over time.”