You either love or hate Hummer. Originally a military vehicle builder creating huge 4x4s designed to follow in tank tracks, it now spends as much time in the limelight as the battlefield.
Times are tough for Hummer. Back in the US, petrol prices have crunched down on the massive H2's sales, and short of a new Middle East war, it is difficult to see how anyone could boost awareness of the military brand further.
If Hummer's outrageous new H2 was a pop star, it would be the kind who throws televisions out of hotel windows, smashes its guitar to pieces on stage and runs away with the drummer's girlfriend.
General Motors is going to war. The US giant aims to invade the car market with a new, smaller Hummer. The vehicle is a toned down version of the original Hummer, which was derived from the US military Humvee.