The Maserati GranCabrio MC was the star of the firm’s Paris Motor Show stand. But while the high-performance convertible is a logical continuation of Maserati’s current models, it also announced grand plans to sell 50,000 cars per year by 2015, by entering two new market segments. In 2011, Maserati sold 6,159 cars.
In addition to its GranTurismo and GranCoupe models, first on the list is a new generation of Maserati Quattroporte. According to the firm, the car will have “a completely new style, offering outstanding driving emotions and high-level quality.”
The new Quattroporte will be shown at the Detroit Motor Show next year, before going on sale in 2013. Prices are expected to range from around £90,000 to £130,000.
Then, a BMW 5 Series rival will arrive in mid-2013, with Maserati “offering a new product package with specific content in order to exploit Maserati DNA.”
The new car will be called the Ghibli, resurrecting the name of a Maserati GT car first sold in the 60s and 70s. A second-generation Ghibli was marketed in the 90s, and this new third-generation car will be based on a shortened version of the Quattroporte’s platform. Prices will start from around £45,000.
Finally, the firm will introduce the Maserati Levante, a sports luxury SUV that was inspired by the Kubang SUV concept show in 2003.
The name is derived from ‘Via Emilia Levante’ in Bologna where the Maserati brothers founded the company. The Levante SUV will arrive in 2014, the year Maserati will celebrate its centennial.