Maybach brand name to be revived by Mercedes

18 Jan, 2014 7:30am Jonathan Burn

The Maybach name is making a comeback, first appearing on the extra long wheelbase Mercedes S-Class

Luxury German car maker Maybach is to be revived after the brand was dropped last year due to poor sales. Owned by Daimler AG, Maybach is most famous for its tie-up with Mercedes and the production of high-end Rolls-Royce-rivalling cars.

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The first car to employ the Maybach moniker is reported to be the extra long wheelbase Mercedes S-Class, which will sit above the recently introduced and current range-topping S600 as well as the AMG variants. It will be fourth of a possible five model line up, which includes the standard, upcoming long wheelbase, forthcoming Coupe and possible Cabriolet models.

It’s likely to be available with a range of V8 and V12 engines, including the 523bhp twin-turbocharged V12. The model is also expected to gain around one-foot in length, with rivals such as the £225,000 Bentley Mulsanne and £194,000 long wheelbase Rolls-Royce Ghost targeted.

The interior is likely to be garnished with all the technology and luxury synonymous with Mercedes limousines and while there is no official comment from Mercedes, an arrival has been rumoured for the back end of this year. Pricing is also expected to be in the region of £200,000.

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Is this official. I loved Maybach. I love Maybach to Rolls Royce & Bentley who were together now competitions. It will be great Maybach is the third competitor to rival Rolls Royce & Bentley again.

The Maybach was and still is an S-class with a more luxurious interior.

As good as the S-Class is, no amount of name changing will, in anyway, make it better than a Bentley or Rolls Royce, the S-Class, the Big Merc has always been seen as a high class taxi, the other two as the best in the world.

"Luxury German car maker Maybach is to be revived after the brand was dropped last year due to poor sales. Owned by Daimler AG, Maybach is most famous for its tie-up with Mercedes..."
What rubbish is this? They're just brands owned by Daimler AG. Tie-up? Revived? Headline should read PR victim hilariously believes everything in Daimler AG press release.

Makes no sense.

Maybach was unsuccessful because it was a relatively unknown name on what most people perceived as a larger S class.

What would be the point in bringing back the name after they've already failed, especially on a vehicle that is to be a larger S class??

Rolls and Bentley are successful are they are contemporary luxury names.

Insanity is going the same thing again but expecting a different result.

Mecedes should do with Maybach what VW did with Bugatti. An exercise for the ultimate supercar. They can afford to loose money.

AEX 1334
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