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Dodge Caliber

Everyone wants to 'test drive' Binky

The Dodge Caliber has received more than 3,000 requests for test drives, thanks to a character from a TV ad

Blinky

22nd February 2007

The firm is giving away a free Binky to anyone who trials the car. Bosses have ordered 5,000 of the stuffed toys for the campaign, which runs until 31 March, and Dodge UK's base in Milton Keynes, Bucks, has been inundated, too. "Kids are writing in asking for a Binky after seeing him on television," said a spokeswoman.
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