The Dodge Caliber has received more than 3,000 requests for test drives, thanks to a character from a TV ad
Auto Express Car Reviews
22nd February 2007
The firm is giving away a free Binky to anyone who trials the car. Bosses have ordered 5,000 of the stuffed toys for the campaign, which runs until 31 March, and Dodge UK's base in Milton Keynes, Bucks, has been inundated, too. "Kids are writing in asking for a Binky after seeing him on television," said a spokeswoman.
0 Comment
Be the first to comment on this article
You need to register to post comments. Existing members can log in below to comment, otherwise click here to join.
Sponsored Results
Social Bookmarks
For more details about purchasing this feature and/or images for editorial usage, please contact the Dennis Syndication team on pictures@dennis.co.uk