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Holy cow! Dodge Detroit stunt steals the show

Your eyes are not deceiving you - to launch the new Dodge Ram the firm herded 100 cattle around the streets of Detroit.

Dodge Ram

13th January 2008

While the latest new models from Audi and Volkswagen vied for attention inside the Detroit Motor Show halls, it was a bizarre stunt outside that drew the biggest crowd.

To celebrate the launch of its new Ram pick-up truck, Dodge brought a taste of the American countryside to the mean streets of Detroit.

Creating a scarcely believable sight, 100 long horn cattle were herded past the show halls, helped on their way by lasso touting cowboys and girls – and two Dodge Rams.

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