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Legendary Fiat name returns

Budget brand set to return with an Innocenti name.

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26th April 2008

Fiat plans to revive one of its famous names from the past! The firm wants to launch a budget brand under the Innocenti name. During the Sixties and Seventies, Innocenti made rebadged versions of the BL Mini and Austin Healey Sprite. Fiat took it over in the Eighties. The brand could reappear by the end of 2009, with a ‘world car’ sitting between the Panda and Grande Punto.

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