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This really is becoming a "JOKE" BMW, I am a fan BUT, too many new models in a "Flat" market.
The design flare has all but gone too, look at the new 3 series, it's a 5 series in miniature. Come on BMW get real.
From the side, it looks like this coupé is suffering from the same oversized-bonnet affliction that affects many of BMW's designs now, presumably as a result of tougher pedestrian impact restrictions.
But, as john550i says above, it's another pointless sub-model.
Clearly no lessons learned from the 5 series GT disaster?
Are you sure it's not the new BMW pickup with a trick back to fool the paparazzi?
So its just a 3 series coupe then is that what they are saying?!
This has got to be the absolute all-time worst case of BMW doing what it now knows very well. Chasing its own tail in an ever diminishing spiral down a very dead-end 'niche' street!! UMM, so what should we make of the 3 series coupe? Is that being scrapped?? Should be!! It was the grossest example of BMW gouging people into paying for 2 [rear] seats its impossible to use. BMW now exemplify the most unsavoury aspect of humanity.....the F.A.G. Syndrome, as in Fear And Greed. If BMW spent 5% of their time 'growing the cake' instead of miserably trying to steal someone else's they would be a lot further ahead. So they now have a 1, 2, 3, 4, 5, 6, and 7. To steal the words of your hysterically funny Stephen Fry in a Honda ad..."what's next???". Indeed. Cant wait.....NOT.
I think that we are witnessing the slow demise of BMW as a premium brand. Jaguar almost made that mistake with the X Type - a fantastic car (I bought one) but, as a mass-market product it really diluted the premium brand image of Jaguar. BMW want everything - a premium brand image but everyone driving one, hence trying to produce a car for every buyer. Personally, I can't see any reason to pay a premium price for a BMW when you can't throw a stick without hitting at least one, be it an X1, 1 Series, 7 Series, X5 series GT cross-over thingy.. Ridiculous!!
BMW will shoot itself in the foot... trying to stick it's nose into too many pies, it's going to be real tough keeping them all up to BMW standards even with the huge profits BMW are making one blip in profit and BMW will tumble