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Presumably the designer previously did gargoyles for churches. Why on earth do they make their cars so wilfully ugly, just as Lancia currently do. It's not the world's cleverest USP.
Wilson
Why is that? The car is introduced over the weekend and I've seen many photo''s of it already in Dutch media, and nowhere I've seen these photographs that you show. They really are the most ugle photographs one can make. You can even see the distortion of the wide angle lens that pulls the sides of the car even more backwards. Same lens is used at the backside photo.
Look this car up on the internet and one can see this is actually a good looking car, no worse in appearance than any Caterham!
And it's good too: the prototype set blazingly fast times on the Ring!