Rolls-Royce has announced that that it has set a record for half-year sales, shifting 33 per cent more cars globally in the first half of this year than it did in 2013.
The British manufacturer says that it sold more cars in each one of its regions but Europe, Asia Pacific and the Middle East all played a bigger part than most. Sales in those parts of the world were up by 60 per cent, 40 per cent and 30 per cent respectively.
Torsten Müller-Ötvös, Chief Executive Officer for Rolls-Royce Motor Cars, said, “This is an excellent half-year result and demonstrates the continued confidence that our customers have in our company and our fine cars.” He continued, “Rolls-Royce Motor Cars continues to deliver as the world’s foremost super‑luxury car manufacturer and we are on target for another record year in 2014.”
Rolls-Royce puts the success down to the introduction of the Wraith coupe, which shares parts with the Ghost Series II, which will be introduced in autumn. The Phantom is reportedly still selling well and demand for bespoke Rolls-Royce models is at record levels, too.
“The new Rolls-Royce Wraith has been a stunning success in the super-luxury segment, setting new modern style and technology leadership benchmarks. Wraith complements the pinnacle performance of the incomparable Rolls-Royce Phantom and the new Rolls-Royce Ghost Series II,” concluded Müller-Ötvös.