This is the Volkswagen Amarok Power concept, a one-off pick-up developed by the German manufacturer for this year’s Worthersee tuning festival in Austria.
Based on the single-cab Amarok, its unique selling point is a 5,000-watt sound system located in the load bay, which VW claims is “one of the loudest portable sound systems ever built.”
A portable DJ station that can be set up and packed away by a single person is also included and, as you can see, the entire package has been designed specifically to fit into the VW’s cargo bay – leaving little room for anything else.
Central to the kit is an Allen & Heath Xone:92 mixer, and there are input devices from Pioneer, as well as speakers and a subwoofer from VOID ACOUSTICS and MC2 amplifiers.
As appealing as this surely sounds, the Amarok Power has also received a range of exterior styling updates, including ‘Dynamic Grey’ metallic paint, complete with micro glass flakes that apparently increase the VW’s shine.
Elsewhere, the door mirror covers and 22-inch alloys have been painted in Gunmetal, while orange decals appear down the sides, a colour theme that carries through onto the brake calipers. Chrome inserts for the bi-xenon headlights and plating for the dual exhausts help to complete the look.
Volkswagen has also kitted out the interior, with laser-etched graphics for the black and orange Nappa leather bucket seats, while there’s also a black Alcantara steering wheel and carbon leather finish for the other panels.
Unfortunately, VW has confirmed the Amarok Power concept’s sound system won’t be making its way over to production models anytime soon.