This is the Volvo Concept C, a new concept coupe that will be revealed online later this week, before the car makes its public debut at the Frankfurt Motor Show.
The first teaser image shows the upright nose of the concept, and was sent out to internet forums and blogs as an unnamed mystery model – the Volvo iron mark on the grille and logos on the wheels had been removed.
The next teaser came in video form over the weekend and features Thomas Ingenlath, the new head of design at Volvo Car Group.
The Volvo video shows him sketching, with a voiceover stating: "When I joined Volvo a year ago, some people described Volvo’s design as vanilla. In other words nice, but not iconic or cutting edge. Well, I can assure you that the vanilla days are over…"
The video briefly shows details of the concept, including a sharply creased shoulderline, C-shaped LED tail-lights and slender door mirrors. Add in the bluff nose, split headlights and oversized grille, and the Concept C certainly marks a departure from the firm’s current designs.
The video ends with the words “Is this Volvo?” followed by the date, August 29, when the concept will be unveiled.
The Concept C is Ingenlath’s first since joining the firm on July 1, 2012. Ingenlath had been at the VW Group for most of his career – and is the man responsible for Skoda’s current look, having designed the Superb, current Fabia and the Roomster.