Skip advert
Advertisement

Audi A9 concept teased in the flesh ahead of LA Motor Show

Audi has released a teaser video giving a sneak peak of its A9 Concept saloon, debuting a new design language, ahead of LA show.

Audi is enjoying keeping the automotive press on tenterhooks as it again teases the eagerly anticipated A9 Concept that’s due to debut a new design language for the brand at the LA Motor Show. The new look is set to feature on Audi production models in the near future.

LA Motor Show 2014 preview

Advertisement - Article continues below

Now officially dubbed the A9 Concept, the car was originally rumoured to be the replacement to the R8 sports car, but it can now clearly be seen as a large saloon in this video:

The teaser, narrated by new design chief Marc Lichte, gives little away, but you do get a useful first sight of more areas of the car's bodywork. You also get an interesting story behind which Audi models, past and present, inspired his brand design rethink. These include the original Quattro, the first generation TT coupe and the Audi A8 of the nineties. 

Revealed briefly is a dramatic sloping profile under a cover, as well as a quick-as-a-flash view of the swooping front end and bonnet. You can also spot the intricate and striking wheel design.

Audi has also said the concept will also preview a new interior design language, thought to include a development of its digital instrument cluster seen on the new TT, and rolling out on new models next year.

Further details on the A9 concept are scarce, but Audi’s new head of design will prioritise sportiness, lightweight design and quattro drive in the future. The covers will be taken off in November, when the concept is officially shown at the Los Angeles Motor Show.

What do you think of Audi's LA show star so far? Let us know in the comments below...

Skip advert
Advertisement
Skip advert
Advertisement

Recommended

Best new cars coming soon: all the big new car launches due in 2025, 2026 and beyond
New cars coming soon header image

Best new cars coming soon: all the big new car launches due in 2025, 2026 and beyond

These are the most important new cars headed our way, from brands including Audi, BMW, Dacia, Ferrari, Ford, Skoda and more
Best cars & vans
13 Jun 2025
The Audi Quattro is back! ABT has recreated the icon, and it’s got 523bhp
ABT representatives standing next to the ABT Audi Quattro

The Audi Quattro is back! ABT has recreated the icon, and it’s got 523bhp

Only 30 examples of reimagined rally legend will be built, and they were all sold within hours of the car being unveiled
News
2 May 2025
Cutting-edge new AUDI E5 Sportback is the 776bhp, 480-mile EV estate… that we won’t see in the UK
AUDI E5 Sportback on display at Shanghai Motor Show - front

Cutting-edge new AUDI E5 Sportback is the 776bhp, 480-mile EV estate… that we won’t see in the UK

First offering from the joint venture between Audi and SAIC will, very confusingly, be sold by new AUDI sub-brand
News
23 Apr 2025
Shanghai Motor Show 2025: what all the big car brands are up to
Shanghai Motor Show 2025 - header

Shanghai Motor Show 2025: what all the big car brands are up to

The Shanghai Auto Show is now an established part of the automotive calendar – we’ve got a full list of show debuts
News
25 Mar 2025

Most Popular

New Peugeot 208 GTi: electric hot hatch gets stunning looks and plenty of power
Peugeot E-208 GTi - reveal front

New Peugeot 208 GTi: electric hot hatch gets stunning looks and plenty of power

Hot Peugeot E-208 gets racier styling, 276bhp and does 0-62mph in just 5.7 seconds
News
13 Jun 2025
New BYD Dolphin Surf Comfort review: the best BYD yet
BYD Dolphin Surf Comfort - front

New BYD Dolphin Surf Comfort review: the best BYD yet

The new BYD Dolphin Surf Comfort is arguably the Chinese brand's most convincing model in its range
Road tests
11 Jun 2025
New entry-level Renault Symbioz is £3k cheaper than a Nissan Qashqai
Renault Symbioz hybrid - front angled

New entry-level Renault Symbioz is £3k cheaper than a Nissan Qashqai

The Renault Captur has also been fitted the new full-hybrid powertrain, which gets a bigger battery for more pure-electric driving
News
12 Jun 2025