BMW plans new factory in Brazil

BMW factory Brazil
25 Oct, 2012 12:03pm Tom Phillips

BMW confirms 200m Euro investment for a new car plant in Brazil

BMW is planning to build a new plant in Brazil. Subject to approval by the Brazilian government, the factory will begin production in 2014.

Located in Joinville, south of Sao Paulo, the new BMW factory represents a 200million Euro (£160million) investment by the German firm, and will create 1,000 new jobs. The plant will have capacity to build 30,000 cars every year.

Ian Robertson, BMW board member for sales and marketing, confirmed the news by saying: “Brazil is a market with tremendous potential for the future for the BMW Group. For that reason, we are strengthening our long-term commitment to this country.”

He added “the BMW Group is applying its strategic principle of ‘production follows the market’, which has already proved successful in markets such as the U.S., China and India.”

However, the news will come as no comfort to factory workers in Europe, in particular those Southampton at Ford’s Transit plant in Southampton and the Mondeo facility in Genk, Belgium. The latter will close at the end of 2014, while workers will find out later today whether the factory in Southampton will also be closed.

BMW’s new factory will be the firm’s 30th production plant. Currently, the firm has 29 factories in 14 countries, including a motorbike plant in Manaus, Brazil, which opened in 2010.