Chinese manufacturer Qoros will be debuting three models at the Geneva Motor Show, with the first of the new cars going on sale in China and Europe at the end of 2013.
Qoros will be unveiling a saloon, a crossover and an SUV at the show, but the first to arrive will be the saloon. Each car will be based on a modular chassis allowing the model range to expand to include hybrid and electric vehicles. Qoros says new variants could be launched almost every six months.
The saloon model has been designed by Qoros’s Executive Director of Design Gert Hildebrand, who is best known for designing the BMW MINI. Qoros claims it will "showcase a design language inspired by modern European tastes."
To allay any fears about build quality and safety, Qoros has said that all of its models will be engineered to "receive maximum ratings in Euro NCAP safety tests."
The cars will be built at a factory in China, with an initial production capacity of 150,000. The firm claims that production could be boosted to 450,000 units a year.