Driver Power passes JD Power Survey

2 Dec, 2013 10:20am

Britain's biggest car ownership satisfaction survey, Driver Power, has overtaken JD Power

Britain’s biggest car ownership satisfaction survey, Driver Power, has already received over 17,000 responses from car owners - and it's only just started! That means it has already overtaken the JD Power survey total for this year.

 Driver Power survey 2014

The 2013 Driver Power survey saw 46,640 people take part, an increase of 62% year-on-year, and the 2014 survey is already on track to outperform the last survey.

The survey, run by the UK’s biggest-selling weekly motoring magazine Auto Express and its website autoexpress.co.uk, covers issues that really matter to Britain’s motorists such as reliability, running costs and performance. The survey also received more than 100,000 owner comments on their cars and their experiences with their dealers.

James Burnay, Publishing Director of Auto Express, said: “Driver Power provides an unrivalled overview of what it’s like to own a car in the UK. We have changed the survey to better reflect owners’ priorities and the industry’s needs for data. The information we collect really helps manufacturers to gain a better understanding of how consumers feel about their cars and their dealers and how to improve this perception.”

Steve Fowler, Editor-in-chief added: “Our research shows the increasing importance car buyers are putting on peer-to-peer information. Driver Power gives us robust information that consumers can trust, with thousands of valuable comments, too. It’s a huge opportunity for us to really tap into the increasingly complex psyche of car buyers – and we know they’ll be more honest with us than they will be with dealers and manufacturers.”

Disqus - noscript

Is your survey independent of journalistic involvement? It really ought to be.

The courses I've been on for this kind of thing suggest that quantity has little to do with quality... it just takes more effort to compile the results.

Of course it is, it's consumers who fill it in, not journalists.

But it is the compilation of the results that matters, especially if they don't match with received opinion. Thus some survey organisation independent of the motor trade/motoring journalism (e.g. J. D. Power; there are others) is de rigeur. Having said that, such surveys are basically "for amusement only".

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