Skip advert
Advertisement

Christmas spotlight on drink-driving

The DfT has relaunched its drink-drive campaign for the festive season

It's Christmas party season – statistically the time of year when people are most likely to risk drink-driving. But it’s also when people are most likely to get caught. There are more police patrols on the road, including in the morning, and areas around popular party venues are heavily targeted.

Advertisement - Article continues below

The police are likely to be particularly vigilant this year, as the number of casualties involving drink-drivers rose from 9,300 in 2010 to 9,900 in 2011.

This increase has coincided with the Department for Transport (DfT) relaunching its anti-drink-driving TV campaign after a three-year absence. The THINK! ad, involving a barman acting out the consequences of being caught, last aired in 2009.

But the DfT says the ad has been revived due to a budget increase, not extra casualties.

Meanwhile, the DfT has joined with Coca Cola to offer designated drivers a buy-one-get-one free offer on Coke products at around 8,000 venues across the UK for the Christmas period.

Skip advert
Advertisement
Skip advert
Advertisement

Most Popular

Huge Audi new car blitz to bring us 9 models in 2 years
Upcoming Audi models - four-way image
News

Huge Audi new car blitz to bring us 9 models in 2 years

After a quiet few years, the German giant is gearing up for its biggest product onslaught to date
25 Mar 2024
Posh new trim level for Dacia Sandero while the Sandero Stepway gets more power
Dacia Sandero - front
News

Posh new trim level for Dacia Sandero while the Sandero Stepway gets more power

Both the Sandero and Sandero Stepway ranges have been tweaked, gaining more safety features to meet the latest regulations
26 Mar 2024
Road tax set to rise in April: here’s how much more you’ll pay
Road tax documentation
News

Road tax set to rise in April: here’s how much more you’ll pay

Drivers with newer cars can expect to be paying roughly £10 more per year, a although the biggest gas guzzlers will fare the worst
26 Mar 2024