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Interesting that Range Rover should start the ball rolling with a beach buggy rather than something you could toss a couple of sheep in the back of. I'm not sure what that says about their marketing department.
DC100 concept is brilliant.. that design is like a Swiss army knife ..No doubt a working mans concept DC100 will be along soon enough but obviously land Rover are trying to make the new concept look fun and desirable and it is ...it's like a big boys ultimate Tonka toy and will I reckon put the brand back to where it belongs
I agree with fleabone that the DC100 would have had a better reception if they'd shown a more utilitarian version. From the report above it appears there might be one at LA but AE haven't bothered to photograph it, I'm not sure what it says about either the marketing department or AE.
I think liverpool's commentsums it up- swiss army knife- and if you have ever actually tried to do any proper work or use one to do a real job you discover how crap they are...my fear is the utilitarian landrover will become a lifestyle vehicle not a proper working tool.
anyone with a ounce of engineering ability can see that the new concept Landrover is well thought out! OK it's still work in progress but it looks great..modern, fresh and fun
As for the old defender it's design has hardly changed since it was first built of course compared to modern designed from scratch 4x4's it's going to be difficult in some ways but no way is the old Defender crap despite it's old age it's still one of the best off road and tuff where it counts... s hit on road but it was never designed for tarmac!
Landrover is spot on!
We've already been shown this concept on AE and I cannot see any reason why you would need to drive it. This is a concept and clearly is a pointless vehicle for the UK. Why on earth would we be interested in how it drives - more to the point - you havent even bother to tell us how it drives? Must be a "no news" week...
The front of that 'thing' looks suspiciously like it has plastic in it. Plastic cracks and breaks and makes your local service department very wealthy. I recognise the need to modernise the Defender and fulfil obligations to modern impact protection legislation, but a 4x4 that cant cope with the odd scrape against a tree/ground/the car in front is no use at all. Land Rover should recognise the iconic status of the Defender as something far more valuable than its production output and stick to the original formula: modular, no nonsense, very tough and, above all, no hideously complex electrics (you aren't kidding anyone, they will break like they do in all Land Rovers). This current effort has been thought up by someone who uses the word lifestyle statement like a drunk does an expletive. I promise you, no one who currently lives with a Defender is interested in lifestyle statements, because if they were they would be irritating you in the drop off queue outside their local prep school in a Range Rover sport.
The present very rugged Landrovers are seen more or less everywhere - at markets, on farms or in marinas or horseshows and in the news with the various miltary users/customers etc.
Somehow I cannot see this DC100 taking its place - maybe this is where people like TRAVEC then come in with their rugged practical TECDRAH - do not know it? Then check out:
http://www.travec.de/
Certainly a very practical vehicle!
As a concept they've done an eye popping great job knowing that much of what you see won't make it to the final build sad to say . Don't worry QUE one of the final results will let a farmer throw a couple sheep in the back and let him ???? ; but I do hope they keep a Tonka Toy version for those yuppy boulevard cruisers in LA and Monaco who "Just have to Have One Of the Darlings" and the only sand is in the parking lot, . Land Rover will sell thousands and thousands , upping the total number to respectability .
...Defender is Land Rover! They should go back to just calling it LAND ROVER!
DC100 concept will make or break Land Rover.. They have to get it right.. Defender has a very limited market Land Rover is trying to broaden it.. Why show it in Tonka toy yellow? personally I reckon the farmers will love it, most big farm owners just need a 4x4 to get them from A to B on the farm they have staff .. maybe a big yellow JCB ? But whats to stop Land Rover making a more useful long wheel base version, even if it's not going to be so good off road because of the long wheel base!?
Land Rover have got the marketing wrong. The whole image of Land Rover / Range Rover was built on the utilitarian off road ability of the vehicle. The rest comes later. That is why Defender was still important at 20k units. It defines the image of the brand. You don't start with a yellow beach buggy. You start with a vehicle that does the job, then you add the frills.
I for one love it. Looks meaty yet fashionable at the same time, the proportions are just perfect and if there were another badge on this, I don't think anyone would have a negative word?.
It must also be said, I don't believe most of the world's population are farmers and in order to bring LR into the 'modern' (i.e. electronic/plastic) world most of us live in something had to be done to attract the (guessing numbers here) 90% or so of us that don't need to cart sheep around.
I think that as far as mordern interpretations of a classic icon goes, LR have done a pretty good job considering the compromise they've had to make between utilitarian and just plain old 'good' for most.
They may not appease the diehards among us, but I believe they will attract a whole new generation to the brand which will help it to survive...and surely that's good for all of us?
Of all who have commented here I'm wondering how many own a Landie or even any 4WD.
I've had a few and currently drive the Ford Escape...ok, it's not a die-hard Landie but it suits my needs just fine here in NZ...
congratulations LR, at last someone is designing fashionable, stylish, usable vehicles [ citroen also ], the Koreans are hot on their heels as well. Breaking the bland, boring, mundane mainstream mould that has ruined the car industry. DC100 or crap Q3, Q5, X1 X3 X5??? I know which one I'd take.