
Marketplace
Say what you like about the proportions of the 407, but you can't deny it stands out from run-of-the-mill family saloons. However, the rakeish headlights, stubby tail and cab-forward stance can't divert attention away from the nose; the lengthy overhang is the 407's most questionable aspect. It comes in three guises - a coupe-like four-door saloon, an actual two-door coupe, and the dramatic SW estate. All share the same gaping grille and swept-back headlights, while short rear overhangs work particularly well in SW guise. Fleet-focused trim lines are all well equipped, with GT models proving lavish in the extreme. However, more affordable S and SE trims should have all you need, including eight airbags (with two more side bags optional in the rear). Natural rivals are the Ford Mondeo, Renault Laguna, Vauxhall Vectra and Volkswagen Passat, all of which offer an estate version - though only VW, like Peugeot, chooses not to offer a hatchback version.
Owning
Good styling doesn't always equal good practicality. The saloon's boot is average and, as a load-lugger, the SW is compromised. The angled tailgate eats in to the load area, and there's limited vertical space - even folding the parcel shelf out of the way is awkward. Worse still, a deep sill hinders the boot aperture, and even folding the rear seats only yields a paltry maximum load area of 1,341 litres. Rear legroom is at a premium as well. But build quality can't be faulted and while the button-laden centre console looks cluttered, the 407 is a comfortable car to sit in, that by and large is extremely well-equipped, too. It's generally a very economical car, once again, particularly in HDi diesel guise. 20,000-mile service intervals are impressive but you should watch depreciation rates. They hover around the low-30s mark, meaning after three years, the 407 loses two thirds of its value.
ENGINEERING vs Non-engineering.
1. Why should a good engineered car with up-to-date design, generous creature comforts and safety features equipped, loose two-thirds of its value just after three years?
2. Which authority decides on this, and on what basis?
3. What is Peugeot's defence on her brand value, and French engineering?
4. As an admirer of French cars, what is Peugeot doing to protect her customers against low residue sales set by non-engineering parties?
5. As a MNC icon, why can't Peugeot set up a buy-back division to control value of trade-ins while gaining full customer confidence, but rather leave it to used-car dealers to dictate residual values?
Peugeot and other French marques always make good presentation on their introductory models, like the French wines, perfumes, fashion, & bags.
But on their cars, as in the past, its always a sad ending for the owners - losing so much!
To the Peugeot CEO,
Listen to your customers!
Make them happy, proud, & confident in your brand.
CHANGE! Change your operating systems, structures, ideology..
No yes-men! - only market feedback & real customer plights..
Go back to the planning room, and everyone on board must brainstorm - for new ideas, new game plan!..
Do something DISTINCTIVE - for your customers, for your brand.
JUST DO IT!, Peugeot.
By pam863 on 12 November, 2009, 10:17am