Jaguar Land Rover has launched its biggest recruitment drive to date, with the announcement it is creating more than 1,100 new jobs at its West Midlands factory.
The Castle Bromwich facility already builds the XF and XJ saloons, but it will soon start producing the new XF Sportbrake, which is due to go on sale later this year. The forthcoming F-Type sports car and a potential 3 Series rival will also be built at the plant.
Dr Ralf Speth, Jaguar Land Rover CEO, said: “Innovation in design, engineering and technology is at the core of our business and for the UK, this means we will continue to invest in new products, develop new technologies and enhance the skills of our employees.
“The launch of our latest Jaguar models, including the new XF Sportbrake later this year, means it is a very exciting time for Jaguar. These new models will attract new customers to the brand as we look to expand our global reach and further enhance our position in the market.”
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Great news!
Nice for Tata to show confidence in the iconic marque and the country that begat it. Although Land Rover has been a real winner, let Jaguar enjoy similar success. The Jag autos are excellent, but US buyers only seem to think that Germans build good cars. Yet they crave the design and exclusivity of LRs over other 4X4s. US buyers have no idea that LRs and Jags are made by the same company, for Pete's sake. It's silly.
We have thoroughly enjoyed our 2005 XJ VDP and look forward to replacing it with the newer model.
By the way, Peter, my first name is Hayward, so we may be very distant cousins, and rest assured that you are not the "Pete" I invoked above.